J&B cares for the Rare by supporting Tusk Trust.
Justerini & Brooks was established in 1749 and have supplied wines and spirits to the British Royal Family during nine successive reigns.
When Scotch whisky began to establish itself as a serious alternative to brandy during the 1880s, Justerini & Brooks was quick to acquire stocks of whisky in Scotland. Once Prohibition in the US ended in the early 1930s, J&B Rare was developed as a lighter, smoother whisky to replace the harsh products of illicit stills.
Promoted as the wine merchants’ whisky, J&B Rare was an act of blending mastery, bringing together the big bold flavours of single malts with lighter grain whiskies to give a fresh and vibrant finish to the blend.