Gerry McGovern lives by design. As Chief Design Officer for Land Rover and a board member of Jaguar Land Rover, he is convinced of the ability of design to transform business while enriching people’s lives.
“I wanted to celebrate the magnificence of this unique beast, so my rhino is covered in a chrome finish. The idea being that because of the highly reflective nature of chrome it will be seen from a long distance, consequently creating awareness of the plight of this animal in Africa. The red painted horn signifies the absurdity of this beautiful creature being hunted for such a small part of its overall being. “Long live the rhino”
“Traditionally chrome has been used on vehicles to communicate prestige. Land Rover design has developed an innovative and sustainable process to create a modern interpretation of chrome using a paint coating we call spray chrome.“
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